About Us
The story of Loeka began in the spring of 2005. It started from many complaints by Coreena (one half of Loeka), based on the frustrations that the mountain bike industry was lacking stylish, fitted, comfortable, sexy clothes for women. With that in mind, Loeka was born. Well it wasn't quite that easy, but that's the shortened version.
We officially launched at Interbike 2006 and we're very excited for our new stores to showcse our new clothes. Please visit our store locator page to find a store in your area that is carrying Loeka.
With the development of Loeka came one of our philosophies that just because we like to play in the dirt, doesn't mean we
can't do it in style. I'm sure most of the ladies who ride understand my many frustrations with wearing jerseys that are
way too big, too long and not very attractive. So we decided to start designing for the ladies, so they can now ride in
style and feel good in their riding clothes. We're always looking for new ideas, so feel free to send us your ideas at info@loeka.com
Philosophy:
Loeka is not just another clothing manufacturer, we are riders ourselves who believe in the philosophy that riding your
bike is a great way to socialize, get some great exercise and clear your head, and the rest will have to be solved by liquor.
We created Loeka not only to design great clothing for women but also to help build a strong community of female riders
from beginners to professionals by encouraging more and more females to try/take up cycling. Not just for health reasons
but for the camaraderie, the friendship, the lifetime of great stories, the excitement and the community of riders, female
and male, that reside around the world who already reap the rewards that biking brings to each one of those individuals.
We want to bring, expose and share those feelings with as many women as we can. This year we decided to start by sponsoring
the Dizzy Chicks, a great local women's cycling team. Be sure to check them out at
www.dizzychicks.com
And we are currently building our 2007 team of riders. Keep your eyes open for info about our new team, bios, races, etc...
Coreena's Complaints:
- Why doesn't anything for women fit properly?
- Why doesn't anybody make something sexy for us ladies to wear?
- Why do you guys have all the cool clothes?
- All the ladies clothes don't fit over my armour? And the ones that do are way too big!
- Why are the ladies shorts so dam short? They don't cover my legs! What good are they?
- No, I will not stop bitching.
- Why can't I have shorts that I can wear after riding?
- This really sucks; I don't want to look like a guy. I'M A GIRL!!!
So she did and invested the help of her friend Rory who became the other half of Loeka.
Concept behind the fit:
The fit of Loeka's clothing has been designed specifically for a women's body shape, and we are not just saying that.
All the clothing has to pass Coreena's strict fit test. The jerseys are slightly widened in the shoulders to accommodate
armour yet still maintain a proper fit. The sides tapered to follow the natural curves of a women and the back lengthened
slightly to cover the top of your shorts as everyone knows crack kills.
The two styles of Loeka shorts both technical and casual have taken into account a women's waist to hip ratio and hip to
thigh ratio. In other words the shorts have been designed to fit as many body styles as possible while providing comfort
and style. Check out our sizing chart
to see for yourself. We have also incorporated stretch panels so that when you sit on your bike, your shorts stay put.
The most frustrating aspect of most shorts on the market is when you sit on your bike; they rise up your leg about 6 inches.
Not to mention the liner, but you'll have to wait to try them on!
Bios:
Rory Harmse
Hi my name is Rory, I like be shuttled to the top of the mountain, my beer kept ice cold, and my riding clothes
clean for the next day. If this sounds like something you could do just call me at 604-2. However
my time is limited due to this venture, so I hope you ladies like our clothes because I've sacraficed many
evenings and weekends to please you ladies. But it's been worth every minute!
I am the other half of Loeka. I joined the team after listening to Coreena's complaints for quite sometime.
I decided it was time solve the problem above and start our own company.
I specialize in marketing and girls, I mean beer. I have my marketing certificate from BCIT and whole lot of other useless things that I won't bore you with. I bring my passion for riding, the outdoors, and great adventures to Loeka with the goal of helping other women join the sport and exceed their expectations. And I wasn't kidding; I'm 6'3, very cute, love long walks on the beach, making the ladies dinner (as long as you like spicy food) and snuggling after a long day of riding, snow or bike!
Coreena Fletcher
Hello fellow riders and friends of the riding community, Iım the other half Loeka, the better half I like to
think!
I started riding a long time ago on the trails of Burnaby Mountain in B.C. with my family and friends and
since then have really fallen in love with the sport and everything that comes along with it. (Being outside,
spending time with friends, traveling to find new trails, and staying in shape).
In 1999 I started racing downhill at Big Bear in California. I raced for 2 seasons and enjoyed everything
about it, espeically the social aspect. However once I graduated form UNLV, I had to leave the heat, so I
headed up the I15 and made it to Park City, Utah. I decided that would be a great place to spend a year skiing
and biking, especially with the Olympics that year. Then I finally moved back home to Vancouver, B.C. in 2002
and since then have been enjoying everything BC has to offer.
"Off-season fun in Monterey"
I enjoy riding all sorts of terrain, especially the trails in British Columbia and Utah. Whether its mountain biking, dirt biking or road biking I'm happy as long as Iım on a bike.
Ladies, Loeka is for you!
